In her semi-annual Colour Trend Seminar, trend watcher Hilde Francq delves into the captivating world of color, predicting the hues that will shape the spring/summer 2025 season. These color trends not only serve as palettes but also encapsulate broader sociological and lifestyle movements.
- Unwork:
- Image Inspiration: Zimmerman FW23
- Embracing comfort and tactility, Unwork caters to those who prioritize self-care over relentless productivity. Neutral tones promoting calmness are paired with contrasting shapes and materials inspired by the soothing ambiance of a bed. Brands like Belgian Kassl editions and Acne Studios embody this trend with quilted soft handbags and puffer jackets, creating an atmosphere of coziness.
- Pretty Posh:
- Image Inspiration: Ferragamo New Renaissance campaign
- A departure from Scandinavian minimalism and streetwear, Pretty Posh sees the resurgence of Italian luxury. Elegance, etiquette, and artisanal lace and silk-work take center stage. This trend blends floral opulence with striking details like piping, seams, and buttons, evoking the charm of the Italian Riviera. It’s a modern ode to the ‘la dolce vita’ with a contemporary twist.
- Gen-crossing:
- Image Inspiration: Dries van Noten SS24, Ann Demeulemeester SS24
- Breaking free from conventional norms, Gen-crossing champions gender-neutral and age-less fashion. Brands like Ann Demeulemeester and Dries Van Noten redefine ‘femininity’ and ‘masculinity,’ presenting fashion as both individualistic and a statement against the mainstream. Neutral color tones blend seamlessly with bold, eye-catching colors, symbolizing the fluidity of fashion trends.
- Mindflex:
- Image Inspiration: Levi’s x Vitra – Icons Re/Outfitted, Hyundai Re:Style x Jeremy Scott
- Focused on sustainability, Mindflex explores natural tones and embraces recycled materials. In an era where fashion and sustainability intertwine, eco-conscious practices take the spotlight. Projects like Visionary Lab x Levi’s x Vitra repurpose used denim to breathe new life into Vitra chairs, embodying the ethos of extending the lifespan of textiles. Designers like Jeremy Scott creatively repurpose car parts, further reinforcing the alliance between fashion and sustainability.
Hilde Francq aptly summarizes these SS25 color trends as a symphony of contrasts, ranging from the luxury of unproductivity to the revival of exquisite Italian craftsmanship, and from greige to lemonade green. Each trend reflects a unique facet of the evolving fashion landscape, demonstrating that colors are not just a visual delight but also a narrative of contemporary lifestyle shifts.
